Our patterns and cerebral maps largely condition our behaviour, as they determine our mechanisms and automatic stimulus-response reactions, which are responsible for most of our behaviours.
A change in these cerebral connections and patterns will allow people to change a lot of the habits and behavioural automatisms that condition their life and limit their full development, both on a personal and professional level.
The product that Yump has developed constitutes a new category of attitudinal training, as it works at a neuronal level to change the user’s behavioural patterns by generating new cerebral structures and patterns (“neuro-training”). It has a solid psychological foundation thanks to collaboration and participation in the project by a large number of psychologists and therapists from different disciplines.
If we analyse the products that exist today in the world of personal development, they are generally boring, require too much effort or are complex to access and require a lot of time or money.
Human beings have an unmet need to improve and achieve objectives but have not yet found a product that really helps them to do that. That is why Yump commissioned a worldwide survey across three continents (America, Europe and Asia), run by the company Nielsen – a world leader in market research.
The most significant results of the survey revealed that people want to improve their lives in all of the main aspects:
In addition to numerous internal tests, two experimental studies were conducted through the Universidad Autónoma de Madrid to test the effectiveness of the platform developed by Yump. The two studies were carried out with 200 and 400 people respectively.
The studies saw extraordinary results in terms of motivation and goal achievement:
*Studies scientifically validated by the sample size. Confidence index: 95%
Yump has a top level Expert Committee that not only provides the scientific bases that the project requires, but helps to develop current and future programmes both for business and individuals, with a special emphasis on acquiring habits for a healthier, more balanced life.
The professional level of the members of the Expert Committee is one of excellence in every area that they represent: Neuro-Linguistic Programming (NLP), Psychology, Mindfulness, Coaching, Addiction, Psychiatry, Endocrinology/Nutrition/Obesity, Diabetes, etc.
One of the fundamental pillars within the company’s R&D&I strategy is the research and collaboration project being carried out in partnership with the Universidad Autónoma de Madrid (UAM) – a true standard bearer in research in the academic world, with teams that are global leaders in their respective areas.
This collaboration has been formulated through the signing of an agreement with the Universidad Autónoma de Madrid Foundation (FUAM), a not-for-profit organisation whose fundamental mission is to cooperate on achievement of the aims of the UAM.
This research and technology transfer project has been called “SELF-REGULATION, MOTIVATION AND NEW TECHNOLOGIES” and its main study focus is the ability of new technologies (and the Yump Platform in particular), to strengthen motivation and personal self-regulation with a view to achieving goals (both personal and professional).
The Research Team that is working on this project is formed of six people with the highest academic and scientific qualifications, led by Dr Raquel Rodríguez-Carvajal, professor at the Department of BIOLOGICAL PSYCOLOGY AND HEALTH at the Universidad Autónoma de Madrid’s Psychology Faculty.
In parallel, and to strengthen this research agreement with the UAM, Dr Raquel Rodríguez-Carvajal is taking on the role of coordinating the YUMP LAB – the unit that centralises and coordinates all of the company’s research and product development work for everything relating to the psychological area of personal development.
Inter-university Institute of Research into Bio-engineering and Technology for Humans at the Universidad Politécnica de Valencia (UPV).
This institute is a leader in the application of technology in the field of neuroscience and psychology.
They have carried out virtual reality and 3D immersion projects (measuring cardiac rhythm, electroencephalogram (EEG), galvanic skin response, eye-tracking, etc.) for applications that focus on improving people’s physical and mental wellbeing, which are closely related to the various themes that Yump addresses.
Yump currently holds a collaboration agreement with this institute, establishing cooperation on two levels:
Yump has received support and financing from the Centre for Industrial Technological Development (CDTI). CDTI is a Public Business Entity that is dependent on the Ministry of Economy and Competitiveness, which promotes innovation and technological development by Spanish companies. Its support is very important, guaranteeing the quality and technological level of the Yump project
Yump is a member of the NeuroLeadership Institute, a world leader in strengthening the connection between neuroscience and leadership. Since its creation, the Institute has brought together researchers, neuroscientists and organisational leadership professionals with the aim of transforming ways of thinking, developing, working and leading.
Yump belongs to the International Society for Performance Improvement, a professional association that leads the market in improving productivity. Its members actively research and design practices for achieving measurable and sustainable improvements that add value to companies in the private, public and social sectors