Methodology

Our patterns and cerebral maps largely condition our behaviour, as they determine our mechanisms and automatic stimulus-response reactions, which are responsible for most of our behaviours.

A change in these cerebral connections and patterns will allow people to change a lot of the habits and behavioural automatisms that condition their life and limit their full development, both on a personal and professional level.

The product that Yump has developed constitutes a new category of attitudinal training, as it works at a neuronal level to change the user’s behavioural patterns by generating new cerebral structures and patterns (“neuro-training”). It is has a solid psychological foundation thanks to collaboration and participation in the project by a large number of psychologists and therapists from different disciplines.

The aim of the methodology that Yump has designed is to generate continuous motivation that is sustained over time. For that reason, it incorporates two basic elements: impact and repetition. The Video-Pill and its continuous motivation methodology allow high-impact emotional moments to be created and sustained over time, achieving change on a cerebral level which results in a change in conduct and in behavioural habits.

If we analyse the products that exist today in the world of personal development, they are generally boring, require too much effort or are complex to access and require a lot of time or money.

Human beings have an unmet need to improve and achieve objectives but have not yet found a product that really helps them to do that. That is why Yump commissioned a worldwide survey across three continents (America, Europe and Asia), run by the company Nielsen – a world leader in market research.

The most significant results of the survey revealed that people want to improve their lives in all of the main aspects:

  • Physical (87,5 %)
  • Financial (91,9 %)
  • Family (77,8 %)
  • Professional (77,5 %)
  • Emotional (62,8%)
Among the most important characteristics of the ideal motivational system, those surveyed mentioned:
sistema-ideal-de-logro-de-objetivos

In addition to numerous internal tests, two experimental studies were conducted through the Universidad Autónoma de Madrid to test the effectiveness of the platform developed by Yump. The two studies were carried out with 200 and 400 people respectively.

The studies saw extraordinary results in terms of motivation and goal achievement:

  • After only 15 minutes of using the Yump platform, users feel more motivated and experience more positive emotions related with their objectives.
  • After a complete experience of several weeks with the Yump Platform, the number of students with very good and excellent grades, increased by 100%, compared to the control (placebo) group.

*Studies scientifically validated by the sample size. Confidence index: 95%

Expert Committee

Yump has a top level Expert Committee that not only provides the scientific bases that the project requires, but helps to develop current and future programmes both for business and individuals, with a special emphasis on acquiring habits for a healthier, more balanced life.

The professional level of the members of the Expert Committee is one of excellence in every area that they represent: Neuro-Linguistic Programming (NLP), Psychology, Mindfulness, Coaching, Addiction, Psychiatry, Endocrinology/Nutrition/Obesity, Diabetes, etc.

Dr. Esteban Jódar Gimeno
Head of the Clinical Endocrinology and Nutrition Service at Hospital Universitario Quirón in Madrid
Dr. Mario Alonso Puig
Doctor, General Surgeon and Digestive System Surgeon, Professor and Lecturer
D. Gustavo Bertolotto
Specialist in Neuro-Linguistic Programming
Dña. Techu Arranz
Specialist in Neuro-Linguistic Programming
D. Gustavo Diex
Mindfulness Expert
Dña. Ana Arrabé
Mindfulness Expert
Dra. Marian Rojas
Psychiatric Doctor, Spanish Institute for Psychiatric Research
Dra. Marta Toro
Doctor of Biological Sciences, author and composer, lecturer, specialist in attention therapy in children and adults
D. José Manuel Sainz Quintana
Addiction Specialist
Dra. Irina Matveikova
Clinical Endocrinology and Nutrition, Family Medicine, Holistic Medicine
Dña. María Talavera
Wellbeing Expert
Dra. Raquel Rodríguez-Carvajal
Doctor of Psychology, Universidad Autónoma de Madrid. Professor in the Department of Biological Psychology and Health
Dña. Carmen García de Leaniz
Director of emotional education projects

Partners and associations

Partners
Research and collaboration agreement between Yump and the Universidad Autónoma de Madrid (UAM)

One of the fundamental pillars within the company’s R&D&I strategy is the research and collaboration project being carried out in partnership with the Universidad Autónoma de Madrid (UAM) – a true standard bearer in research in the academic world, with teams that are global leaders in their respective areas.

This collaboration has been formulated through the signing of an agreement with the Universidad Autónoma de Madrid Foundation (FUAM), a not-for-profit organisation whose fundamental mission is to cooperate on achievement of the aims of the UAM.

This research and technology transfer project has been called “SELF-REGULATION, MOTIVATION AND NEW TECHNOLOGIES and its main study focus is the ability of new technologies (and the Yump Platform in particular), to strengthen motivation and personal self-regulation with a view to achieving goals (both personal and professional).

The Research Team that is working on this project is formed of six people with the highest academic and scientific qualifications, led by Dr Raquel Rodríguez-Carvajal, professor at the Department of BIOLOGICAL PSYCOLOGY AND HEALTH at the Universidad Autónoma de Madrid’s Psychology Faculty.

In parallel, and to strengthen this research agreement with the UAM, Dr Raquel Rodríguez-Carvajal is taking on the role of coordinating the YUMP LAB – the unit that centralises and coordinates all of the company’s research and product development work for everything relating to the psychological area of personal development.

LabHuman Research Institute

Inter-university Institute of Research into Bio-engineering and Technology for Humans at the Universidad Politécnica de Valencia (UPV).

This institute is a leader in the application of technology in the field of neuroscience and psychology.

They have carried out virtual reality and 3D immersion projects (measuring cardiac rhythm, electroencephalogram (EEG), galvanic skin response, eye-tracking, etc.) for applications that focus on improving people’s physical and mental wellbeing, which are closely related to the various themes that Yump addresses.

Yump currently holds a collaboration agreement with this institute, establishing cooperation on two levels:

  • 1. Scientific basis: analysis and study of the state of the art Yump product (Video-Pills) worldwide
  • 2. Product development and testing: usability study and neuromarketing applied to the Yump Platform and its product using controlled studies in its European Laboratory for Immersive Neurotechnologies (LENI).

 

CDTI

Yump has received support and financing from the Centre for Industrial Technological Development (CDTI). CDTI is a Public Business Entity that is dependent on the Ministry of Economy and Competitiveness, which promotes innovation and technological development by Spanish companies. Its support is very important, guaranteeing the quality and technological level of the Yump project

Associations
Neuroleadership

Yump is a member of the NeuroLeadership Institute, a world leader in strengthening the connection between neuroscience and leadership. Since its creation, the Institute has brought together researchers, neuroscientists and organisational leadership professionals with the aim of transforming ways of thinking, developing, working and leading.

International Society for Performance Improvement

Yump belongs to the International Society for Performance Improvement, a professional association that leads the market in improving productivity. Its members actively research and design practices for achieving measurable and sustainable improvements that add value to companies in the private, public and social sectors