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Who we are


Brothers Alex and Rafa Mahave are the founding partners and promotors of the Yump project. In 1997, Alex and Rafa founded ThinkSmart – a leading consultancy in Spain in the development and implementation of motivational, training, incentives and performance improvement programmes for the employees and salesforce of the country’s leading companies and multinationals.

In 2009, when the company already had a structure made up of over 150 employees, the Mahave brothers decided to apply their know-how and experience to undertake a new and ambitious business venture: Yump. This time, it was aimed at performance improvement much more widely, not just for businesses (B2B) but individuals as well (B2C)

Rafael Mahave

Co-Founder & CEO

Rafael has a Master´s Degree in Industrial Engineering (ICAI School of Engineering, Madrid).

He gained extensive experience in investment banking before founding the company ThinkSmart with his brother.

Rafael is also an International Certified Coach

Álex Mahave

Co-Founder & CEO

Alex is a Law graduate from the Universidad CEU San Pablo, Madrid, with a Masters from IE Business School and ICADE.

He is also an International Certified Coach


Advisory Board

Ex-CEO of Telefónica Spain
Ex-Chief Marketing Officer at Telefónica
Yump Partner


Founding Partner, Chairman & CEO of the The Institute of the Digital Economy
Professor of Multi-Channel Marketing and e-Commerce at ICEMD – ESIC
Yump Partner


Founding Partner of AJE Group
AJE GroupBoard Member
Yump Partner


Ceo of Telepizza
Ex-Managing Director BUPA EMEA and Latin America
Yump Partner


Founder & Chairman of Swanlaab Venture Factory
Partner & CEO of IVC International Venture Consultants
Yump Partner


Entrepreneur, consultant, lecturer and business advisor
Strategic consultancy expert in HR, organisational transformation and business consultancy
Yump Partner


Founding Partner of ThinkSmart
Founder of TarifaEcocenter
Yump Partner


Ex-Vice President of JPMorgan, Bankers Trust Company and Svenska Handelsbanken.
Directing Partner at Fastway Courier Spain, CEO of SvenIberia S.A. and Time System España S.A.
Yump Partner


Ex-Managing Director, Head of Equities in Nomura
Ex-Managing Director at Lehman Brothers
Yump Partner


Ex-Managing Director at Credit Suisse
Founding Partner at Alamir Servicios Financieros
Yump Partner