Brothers Alex and Rafa Mahave are the founding partners and promotors of the Yump project. In 1997, Alex and Rafa founded ThinkSmart – a leading consultancy in Spain in the development and implementation of motivational, training, incentives and performance improvement programmes for the employees and salesforce of the country’s leading companies and multinationals.

In 2009, when the company already had a structure made up of over 150 employees, the Mahave brothers decided to apply their know-how and experience to undertake a new and ambitious business venture: Yump. This time, it was aimed at performance improvement much more widely, not just for businesses (B2B) but individuals as well (B2C).

Rafael Mahave
Co-Founder & CEO

Rafael is Senior Industrial Engineer at ICAI School of Engineering (Universidad Pontificia Comillas). He gained extensive experience in investment banking before founding the company ThinkSmart with his brother. Rafael is also an International Certified Coach.

Álex Mahave
Co-Founder & CEO

Alex is a Law graduate from the Universidad CEU San Pablo, Madrid, with a Masters from IE Business School and ICADE. He is also an International Certified Coach.


Yump has a multi-disciplinary team of people covering all areas of business.

Product development is the result of close collaboration and coordination between three areas that are responsible for the company’s product development and R&D&I: the Technology Department, the Audiovisual Department and the Methodology Department (the latter covers the psychological aspects of the Yump system as well as game design and gamification of the platform).

Each of these three areas has a highly skilled internal team, which is complemented by external teams through strategic alliances with top level partners.

The corporate and business functions are structured around three departments:

Global Corporate

Department providing support in the areas of Administration, Human Resources, Finance, Legal and Tax.

Projects and Operations

Department responsible for the management of customers and projects. Its objective is to meet needs and provide the best service to customers and users of the Yump Platform, whether they are businesses or individuals.

Business Development

Department that covers everything relating to the establishment of new alliances, opening up new markets, and marketing.

Advisory Board